I love Jane McGonigal’s idea of using online gaming to solve real world problems.
How amazing would it be for organisations to use online gaming for employees to solve real organisational issues?
Then, imagine if employees play online games with customers and they solve real organisational issues together!
That’s more than brand advocacy – its brand fusion!
I wonder if there are any organisations doing this already? Not simple games but more immersive, well thought through games?
I wonder, can repurpose an existing game for the corporate market?
If you know of an organisation that is doing any of this, please let me know, I’d be really interested to talk to them.
Think about it, who doesn’t want these traits for their people?
- Collaboration skills
- Ability to stick with hard problems for longer
- Optimism
- Confidence
- Positive risk taking
I can hear the sceptics already;
“No way, are you mad? You can’t let people play video games in working hours!”
I hear what they say but…
This kind of future excites me; so I better let my kids play on the wii for a little longer and change the rules.
You know why it’s called a wii don’t you?
Because it’s only for the (wii)kends!
Filed under: Creative ideas, Brand advocacy, Employee Experience
Cool! I spotted a call for info about organisational gaming on the training journal recently. I will put a link on there to here. Nice one Brad.
[...] http://bradda.wordpress.com/2010/02/26/online-gaming-to-solve-organisational-issues/ [...]
There is an on-line version of the famous beer game developed by MIT in the 60s. http://beergame.mit.edu/
Wow, this is an interesting idea.
I’ll try it out sometime with Pigeon Pie, and let you know how it goes
Thanks for the comments guys – I’ll post anything useful I find.
We as a company, I.M Creative, provide Interactive Games as an incentive method within contact centres and sales teams to help increase engagement, competition and team building. All games are centred around targets and hitting target metrics for sales, performance and service, meaning the games can only be played once a target has been hit.
Hi Aaron,
Thanks for your comment.
I had a look at your website and the work you do looks interesting. I’d love to chat further, please get in touch when you can – brad.jennings@vodafone.com
Cheers,
Brad