An experience which gives one person goosebumps will not necessarily give someone else goosebumps.
Take a look at Yuli Minguel’s performance on the x factor (UK).
Both Simon and Lewey enjoy the performance but Nicole obviously loves it!
When the judges gave their verdict on Yuli’s performance Nicole Scherzinger said, “There’s something about you, it gives me goosebumps.”
What was it about the experience that gave her goosebumps?
Has Yuli made a personal connection with Nicole? Does Yuli take Nicole’s emotions on a roller coaster ride with each sudden surge in her vocal range?
Or does the performance evoke a personal memory within Nicole and heighten her emotive awareness?
Every experience is a personal moment that we can share with others.
One thing is certain - ’emotion’ plays a key role in connecting people with other people and with brands.
So, if we evoke goosebumps in our brand communication with employees will it lead to higher levels of engagement with the brand?
I believe it will.
Watch this space as I explore this idea over the weeks and months to come…
Filed under: Employee Experience, goosebumps
