The impact of the global economic situation dawned on me this week. I’m having more conversations around creating experiences (live and online) which focus on delivering useful and effective experiences for the audience/user. Audiences expect communications to be real, down to earth and by no means opulent. I remember less than a year ago delivering events with 3D imagery, grand sets and non stop big experiences, one after another – those days have gone. I’m doing more for less and making what I’ve got, work harder – it’s quite simply, a turn of events! There’s something quite refreshing about cutting through the crap.
Filed under: Uncategorized, "communications channel", employee communication, events, experiences, internal communication
